Why Are Referrals So Important?

We all use the advice of friends and colleagues, as well as of experts, to guide our buying decisions. We are happy to recommend those from whom we have gotten a good service. However, we are rarely asked to do so. It follows that one of the most effective and immediate ways to boost the [...]

Why Customer Referrals Are Essential to Sales Success

One of the most effective and immediate ways to boost the pipeline and ultimately sales is to ask customers for referrals. Yet it is so often over-looked, with less than 10% of sales people actively using customer referrals to sell. The ultimate measure of a customer’s satisfaction is his/her willingness to recommend you to others, [...]

Why Customer Referrals Are Essential to Sales Success

One of the most effective and immediate ways to boost the pipeline and ultimately sales is to ask customers for referrals.  Yet it is so often over-looked, with less than 10% of sales people actively using customer referrals to sell. The ultimate measure of a customer’s satisfaction is his/her willingness to recommend you to others, [...]

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