Posted by Ray Collis
9. Forget Marketing Yourself, Referrals
Tuesday, November 16th, 2010

We all use the advice of friends and colleagues, as well as of experts, to guide our buying decisions. We are happy to recommend those from whom we have gotten a good service. However, we are rarely asked to do so. It follows that one of the most effective and immediate ways to boost the [...]
Posted by Ray Collis
Referrals
Thursday, June 17th, 2010

One of the most effective and immediate ways to boost the pipeline and ultimately sales is to ask customers for referrals. Yet it is so often over-looked, with less than 10% of sales people actively using customer referrals to sell. The ultimate measure of a customer’s satisfaction is his/her willingness to recommend you to others, [...]
Posted by Ray Collis
Referrals
Sunday, March 15th, 2009

One of the most effective and immediate ways to boost the pipeline and ultimately sales is to ask customers for referrals. Yet it is so often over-looked, with less than 10% of sales people actively using customer referrals to sell. The ultimate measure of a customer’s satisfaction is his/her willingness to recommend you to others, [...]