How Do We Go About Seeking Referrals?

The following checklist contains 15 valuable tips that will help you to maximize sales referrals for your business…

Think Account Development, Not Account Management

Customer accounts must be developed not just managed. Occasional internal account reviews and customer questionnaires are not enough to stop your competitors poaching your customers. Indeed, the best account management in the world won’t be enough to keep and grow your existing customers. Should You Forget Account Management? If customers are viewed as no more [...]

The Steps Involved in Maximising Customer Referrals

In a recent blog piece we talked about the importance of customer referrals in maximising sales success. This checklist will help you to maximise sales referrals for your business:  Analyse the source of your sales.  First check to see where your sales, leads and enquiries come from and the closure rates for each source.  How many are [...]

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