We all use the advice of friends and colleagues, as well as of experts, to guide our buying decisions. We are happy to recommend those from whom we have gotten a good service. However, we are rarely asked to do so. It follows that one of the most effective and immediate ways to boost the [...]
All too often referrals and recommendations — the most powerful form of sales lead possible — are left to chance with less than 40% of sales people we deal with actively seeking customer referrals or recommendations to sell to others. How many of your customers have been asked for a referral in the past year? [...]
One of the most effective and immediate ways to boost the pipeline and ultimately sales is to ask customers for referrals. Yet it is so often over-looked, with less than 10% of sales people actively using customer referrals to sell. The ultimate measure of a customer’s satisfaction is his/her willingness to recommend you to others, [...]
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